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Changing things up is not a bad idea and oftenm is a sign ofa forward-thinking business that is making things happen. A re-branf offers an opportunity to retello your story and to examiner what matters most so you can convey your storuy in art and wordswith impact. A new look can also be very motivationafor employees, providing a tangiblwe rallying point to set new goals and a new vision. But as the Tropican a case study attests, re-brands are not to be takenh lightly. Your brand is about more than It touches everything concerning the way your customerzs interact withyour business. The bottom line?? Learn from the juice aisle.
Make a changs in your brand when the timeis right, but don’tf forget about the detailsa — like how the change will affect your customers. That is a great exercise and one that will prope l yourcompany forward, no matter the industry or focus of your
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